Through observation, data collection and analysis, our approach often begins with a design charrette – an energized creative workshop that jumpstarts a project and builds momentum. During this phase, we become fully acquainted with the site – its physical, social and cultural being – absorbing all clues reflective in its physical aesthetics, as well as building an intuitive sense for what belongs. We explore goals and the desired future state of a real estate development while assessing feasibility and collaborating with other disciplines to define a vision and generate initial concepts.

With a solid foundation and analysis of existing conditions, we begin the ideation process free of semantics. We let go of judgements and allow limitless ideas – brilliant, mediocre or outrageous to flow through our minds and explore all that is possible. This stage considers every potential avenue of a project design before filtering them by logic. In the end, some ideas are not going to be viable, but others will be astonishing.

Team members evaluate alternatives and further synthesize concepts into a creative and economically sound design. In actualizing a concept, we keep the ‘big idea’ relevant as a standard of measure while addressing how it will be executed. Visualizing the development at implementation, we continually ask ourselves, ‘why would someone come here?’ and allow that context to influence our design.

Our goal in all efforts, is to have visitors, residents or guests understand the narrative of a space with detailing that adds context to their life stories. As such, our original design solutions exude vibrancy while meeting international standards and exceeding expectations in design practice. We design with constructability in mind – because great design is only great if it is functional and implementable.